Asher Bond Ventures

CGP — CORE Guiding Principles™ for building companies that scale

Plenty of companies share their core values, and core values describe the company's cultural outcome — and the outcome is the result that matters most. CORE Guiding Principles go beyond an acronym of values: a lightweight framework for building the company up to that outcome. Asher Bond Ventures provides it openly to any team that aims to do the right things for the right reasons — especially teams building lasting, IPO-worthy companies where people want to work long-term, delivering magnitudes of improvement to significant numbers of customers.

C — Care

We take care of people.

O — Ownership

We take ownership of getting the hard parts right.

R — Rationale

We do the right things for the right reasons.

E — Essentials

We go where the need is greatest to deliver the greatest magnitudes of improvement.